How to choose the perfect domain name: what to look for?
- February 13, 2025, 11:27:49
A domain name is not just your website address, but an important part of branding that affects user recognition, SEO, and trust. Choosing a domain well can significantly improve a business's position on the Internet, whereas a mistake at this stage will lead to lost traffic and additional costs. Therefore, when you choose a domain name for your business, it should reflect your brand, reflect exactly what you do and be easy to remember.
In this article, we will tell you what to look for when choosing a domain name, what mistakes should be avoided, and what advantages the right domain gives your business.
What is a domain name and how does it work?
A domain name is a unique website address on the Internet that users enter in their browser to visit it (for example, mivocloud.com).
Each domain name consists of:
- The name is the unique part that defines the brand (mivocloud).
- Domain zone – an extension indicating the type of website (.com, .net, .org, .ru, etc.).
When the user enters the domain, the request goes to the DNS server, which maps it to the hosting's IP address and opens the site.
How do I choose the perfect domain?
1️ Short and memorable name
- The shorter the domain, the easier it is to remember it and enter it without errors.
- The simplicity of writing reduces the risk of losing traffic due to typos.
- Example of a bad domain: super-mega-best-hosting123.com
An example of a good domain: mivocloud.com
2️ Use keywords
Including keywords in a domain can improve SEO. For example, if you sell hosting, you can choose besthosting.com . Domain name BestDoors.com it will be a good solution for a door sales website, just like NewsLetter.com a great domain name for a news newspaper.
3. Choose the right domain zone
- .com is a universal business zone.
- .org – suitable for non-profit organizations.
- .net is often used for IT projects.
- .ru, .de, and .fr are national domains for local businesses.
There are also many other domain zones, which you can find yourself on Wikipedia.
4️ Avoid complex characters
Bad: my_business-website.com (dashes, underscores)
OK: mybusiness.com
5 . Check the legal purity
Before registering, make sure that the domain does not infringe on anyone's trademarks.
Why is it important to choose the right domain?
Makes it easier to remember – users can easily find and enter an address. Also, search engines will be able to understand exactly what the user is looking for faster.
Increases trust – a high-quality domain looks professional and it significantly increases the trust of your customers.
Improves SEO – search engines rank sites with relevant domains higher.
Supports the brand – the domain name must match the company name, because it will be strange if you deal with tables, but the domain name Doors.com .
Conclusion
Choosing a domain name is an important step to create a successful website. A short, memorable, and understandable domain helps attract customers, improve SEO, and build trust.
Remember: if your business is focused on long-term development, the domain name must be strategically thought out. This is important because if you have a customer database and you suddenly switch to another domain name, it will be a problem, as users simply will not be able to understand and remember that you have switched
Why choose MivoCloud?
MivoCloud offers:
- Domain registration in popular zones
- Reliable hosting with high uptime
- DDoS protection for the security of your website
- Flexible pricing and 24/7 support
Choose MivoCloud – create successful projects with a reliable domain name!
